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Things Are Good: Australia Gets World’s Toughest Law on Cigarette Branding

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It is common knowledge that smoking kills people and, in democracies, providing health care for citizens is important and unquestioned. In Australia, they clearly care about each other as they now make it harder than ever for cigarette companies to shill their destructive product.

Starting in December, packs will instead come in a uniformly drab shade of olive and feature dire health warnings and graphic photographs of smoking’s health effects. The government, which has urged other countries to adopt similar rules, hopes the new packs will make smoking as unglamorous as possible.

Many countries mandate that packages display photos or describing smoking’s health effects, and some limit the size of the branding or ban certain slogans, but Australia’s dual approach would be the strictest globally.

Read more here.


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